Gucci Off The Grid and A Vibe Called Tech present ‘A Place of Our Own’
Gucci Off The Grid launches new grey colourway with A Vibe Called Tech presenting ‘A Place of Our Own’
The first collection from Gucci Circular Lines launched in 2020 as Gucci Off The Grid. A compilation of footwear, accessories and ready to wear items, born out of a sense of responsibility and the unquestionable need to grow respect for the environment. Made from ECONYL, a regenerated nylon, this collection gives wearers the ability to open their lives to more environmentally friendly practices and experiences. Gucci Off The Grid empowers journeys and exploration of the world while enabling and enhancing respect for it.
To present the launch of the new anthracite grey shade, the fashion house has collaborated with creative agency, A Vibe Called Tech. In an aim to shed light on the relationship between sustainability, design and Black joy, the film and photo series ‘A Place of Our Own’ was created.
Shot in Portugal, rising film director Sam Olanipekun captured a beautiful black couple who live in a carefree existence. The film draws on a dream-like utopia of the couple's life being free from external pressures and everyday anxieties - living in only the present with one another. The film explores the current utopia that is manifested when luxury, eco-consciousness, black joy and innovative design come together in harmony. Often perceived as something of the future, this collection and collaboration strives to prove both can exist in the present day and aid in each other's progression.
Intertwining through the film are poetically conceived words by Pavan Bivigou. Exchanges between the couple exploring what they love 'sage, mountains, sunsets patchoulis'. The film explains the way connection is the key ingredient that links sustainability and joy, earth and people. The world depicted in the film is one free from waste and toxicity. Lewis Gilbert, creative director of a Vibe Called Tech commented that they wanted to portray, “sustainability as a way of protecting what you love, whilst living in the moment. To us, this is the message that GUCCI Off The Grid conveys.”
CREDITS
Director - Sam OlanipekunI
Words - Pavan Bivigou
Creative Direction - A Vibe Called Tech
Styling - Anders Thomsen
Photographer - Amber Pinkerton
Models - Fabio Silva + Kieza Kanda