BRANDS TO WATCH: Emerging Brands You Don’t Want To Miss... Maxxij, Sonia Carrasco & Bulka

MAXXIJ

Maxxij is a fusion of experimentation, playfulness and intricate design just exploding with effortless and undeniably cool style. The brand debuted in 2017 at Seoul fashion week and became the winner of the ‘Best Designer Award’ in 2020. The brand is quickly building up its reputation for bold colour contrasts and an exaggerated conceptual style. Maxxij’s design philosophy is focused on liberation and recreation of identity through fashion, creating unconventional beauty with the experimental designs.

This Spring Summer 2021 collection is titled ‘Escapist’. With the desire to break boundaries, this collection showcases strong durable fabrics with bold colour contrasts. A clever and creative mould of tailoring combined with street wear, creates a confident and powerful personality. Maxijj aims to pass the job of liberation through fashion design. Debuting this season at London Fashion Week, Maxxij is undoubtedly expanding globally and has plans to open a pop up store this October in Berlin.

You can shop the collection here: maxxij.com

SONIA CARRASCO

Uniting two passions, tailoring and knitting - this collection feels relevant, unique and like a breath of fresh air. The combination of nature, soft textures and natural colours in contrast to sharp tailored lines, pops of bold colour and unique silhouettes is a treat to the eye and leaves you wanting every piece. Deconstructed designs give the otherwise classic shapes a powerful twist while earthy tones bring a sense of calm to the collection. The environment holds a huge place in Sonia Carrasco’s work, having named her two previous collections after geographic coordinates relating to specific environmental issues. This season however, with so much having happened this past year, she names this collection ‘20-20’, making a comment that the planet is giving us a wake up call. In keeping with the brands awareness around environmental issues, craftsmanship and responsibility are at the core of the brand; aiming for design and artisanal craft to be at the forefront of the collections and using materials and methods that impact the planet the least.

You can view the collection here: sonia-carrasco.com

BULKA

This collection has been inspired by both Indian tradition and Serbian heritage. It is an explosive celebration of both and highlights the personal journey, designer Nina Bogosavljev experienced after her trip to India. Bulka is a brand that’s aimed at strong, traditional women who aim to inspire the world around them with bravery and generosity. With its abundance of colour and print this collection explodes with strength and style equally. Attention is paid to the details, finishing the garments with exquisite precision, resulting in a unique and considered piece.  Bulka is known for its one of a kind kaftans, but this line adds hand printed shirts to the collection as well as the highly popular Kaftan.

The Bulka collection is available at laliyastore.com