Charmaine - BOLD [Video]

Hip-hop newcomer Charmaine makes an entrance with her glam flex of a visual for her first release, ‘BOLD’.

The Zimbabwe born, Canadian artist does not shy away from the spotlight in this, yes, bold debut single. Charmaine flaunts her lifestyle, look, threads and self-love in this empowering rap-led track which boasts an unignorable trap-style bassline and a head-bumping beat. ‘BOLD’ also features some killer lines from the artist, notably, “Magic Pussy? Harry Potter.” Unsurprisingly, Charmaine’s fearless personality can be felt in her vocals as much as it can be witnessed in her wryly braggadocious video. This is a woman who will not be held back! In Charmaine’s words:

“I want people to feel like they can do anything. Be anything. They don’t have to pretend to be something they’re not. I want them to feel like stepping into their own power. To be BOLD is to be fearless, unapologetically you. To be able to see and understand that you are worthy, and you are amazing and beautiful. Particularly as a black woman, we’re often told to tone ourselves down. Not any mf more!”

Check out the visual for ‘BOLD’ below:

CREDITS

Director - Isiah Blake

DOP - Nina Djacic

AD - Jason Bourke

Steadicam Operator - Greg Paraskov

Production Designer - Claudia Dallorso 

HMU - Jasmine Merinsky (Charmaine)

Wardrobe - Bobby Bowen (Charmaine)

HMU - Ray Allison (Additional Talent)

Wardrobe - Shirin Nadjafi (Additional Talent)

Editor - Red Barbaza

Assistant Editor - Mikka Quinsac

Colour + Finishing - Artjail

Production Company - Common Good

Additional Female Talent

Golden M

Lindsay Fuentes

Kyauna Clarke

Amy Sylla

Additional Male Talent

Adam Q

Miguel Angeles

Jeff Blake

Troy Hermanstyne