An expedition into the future with the Jack Wolfskin x GmbH collaboration
Outdoor pioneer Jack Wolfskin and Berlin fashion brand GmbH, have joined forces on a unique and somewhat surprising collaboration. While the brands at first glance may not seem the likeliest collaborators, they both share the same values at the core: sustainability and heritage.
Amplifying each other's strongest qualities, this capsule collection is taking its direction towards sustainability seriously - with both brands being known for their commitment to making environmentally responsible choices.
The abstract pattern which is seen throughout the collection bonds the two brands together visually. The pieces are adorned with the Jack Wolfskin paw and the GmbH guild logo both in quilted embroidery and prints.
With hiking and foraging in mind, GmbH’s inspiration for the the collection came from the aim of breaking the misconception that BIPOC and immigrants do not enjoy the outdoors. This collaboration prides itself on being intercultural and a multigenerational collaboration, which stands for progress built on a proud heritage. The collection places emphasis on the best of both worlds and the joining of the two through nature.