Amber-Simone - Black, No Sugar [Video]

Using both organic live performance with riveting choreography, the video for Amber-Simone’s ‘Black, No Sugar’ is a stunning immersive experience that leaves viewers feeling enthralled and wanting more. The beautiful release from London-based singer, multi-instrumentalist and producer sees her showcase rich soulful vocals and bountiful talent.

Taking listeners alongside her journey of self-discovery, Amber-Simone celebrates her black heritage on ‘Black, No Sugar’ with indisputable passion. The jazz-funk infused track is joyful and uplifting but still holds an important message, using climatic instrumental soundscapes to match the confidence and defiance rife within her lyrics. Speaking on the track, Amber shared the song is one she would have needed to hear when she was younger herself and wants it to be helpful for anyone questioning if they are valid or beautiful, “it’s a reminder for whoever needs to hear it, she explains. “You are enough just as you are, and your blackness is a gift.”

Alongside the track comes the live visual directed by photographer and director Sophie Jones. It shines light on Amber-Simone’s ability to sing alongside her band with modesty and poise. The focus drifts between the soulful singer and the skilful musicians surrounding her, giving the video a retro appeal. The video also introduces the short live film which will be released alongside her next single.

This release is Amber-Simone’s first since 2019 and serves as a good omen for more inspiring music to come.

You can watch the live performance video for the track here: