DISCOVER Picks | Our top five sneaker picks from the latest Nike By You 'Unseen London' drop
For the latest Nike By You workshop campaign entitled ‘Unseen London’, 20 London based creatives have been selected to each design an exclusive sneaker, with stories that reveal their own personalised view of the city they love. We’ve picked our top five sneakers to share with you and not only are the designs sick, the inspiration and representation of each offering is truly meaningful.
Take a look at our picks below and please note, these kicks will only be available for the next 9 days!
Taslima Khan | Fashion Designer, Stylist + Artist
CHANGE MAKEAIR
This Nike Air Max 95 designed by South London based Fashion Designer, Stylist and Artist, Taslima Khan was created to celebrate and unite us all as one human race. Finding beauty in London’s multicultural environment Taslima explains that every colour represents a shade of culture.
“Let's speak up, make a change now and become the change makers,” Taslima Khan.
POWER TO THE FEMALE
“Designed by women, for women.”
For Titi, sneakers are her everything! Whether it’s adding to her collection, researching, styling or even painting a pair - sneakers are at the heart of everything she does. With a love for retro styles in particular, Titi finds herself mostly drawn to mens styles that are rarely in her size. Titi’s Nike Air Max 90 is a retro inspired unisex fit, which celebrates the importance of female influence within sneaker culture.
Titi Finlay | Artist + Content Creator
AZCAPTURES | Photographer
SPEEDLITE AZ001-95
East London based photographer Ayshe Zaifoglu, known by the alias AZCAPTURES shares her adaptation of bridging the grittiness of city life with the calmness and tranquility, one would find in a forest. “I adopt this contrast in every aspect of work & life, always trying to bring the old to the new, the light to the dark,” explains Ayshe. Her Nike Air Max 95’s depict the story within the photography pit and the hustle to get your shot, before the three song limit is up.
CULTURE CLASH
Hadiyah’s work has always celebrated and embodied her South Asian and British heritage. Her Nike Air Max 90 design strongly echoes this sentiment, with the use of bold and vibrant colours. Hadiyah describes London as, “an oasis rich with immigrant culture and communities that feel like home,” a place where she’s able to connect with other creative people from diverse backgrounds.
Hadiyah | Textiles Print Designer
Jade | Law Student + Content Curator
INC.
With the appreciation for the Nike Air Max 95’s long standing association within London culture, Jade’s sneaker design was created with the notion of strength and resilience, as well as represent the need for diversity, inclusivity and equal opportunities across all industries and professions. Jade is a bold black woman, pursuing a prestigious career, despite the odds that are up against her. “My goal is to showcase that my sex, appearance, skin colour & personal style shouldn't be a barrier as a young professional & creative in London,” states Jade.
Visit the Nike By You Workshop to take a look at the full collection, consisting of 20 individual designs. Each pair is available from £154.95 until next week Thursday 13 August 2020.