Sampa The Great - Time’s Up feat. Krown [Video]
Sampa The Great | Photography by Abdul Yusuf
Watch the video for Sampa The Great’s ‘Time’s Up’ featuring Krown, where 90’s inspired high-octane theatrics roll out the red carpet for the song’s hard-hitting lyrics.
With fierce colourful visuals as their armour and words as their weapons, Melbourne based artists Sampa and Krown step forward to challenge the music industry, head-on. According to Sampa, ‘Time’s Up’ portrays, “a conversation between two young African artists working in the Australian music industry. An industry that has often been careless in protecting the wellbeing of Black Artists. The labour put on marginalised people to have to address systemic racism every day means more trauma and pressure on our mental health and emotional state."
Sampa has partnered with Pola Psychology, a Naarm (Melbourne) based therapy practice to make sure African youth/musicians can access culturally appropriate mental health care in their own community, by their own community. You can donate to the cause here.
Check out the official video for ‘Time’s Up’ taken from Sampa The Great’s latest album ‘The Return’, which is available to stream on Spotify now.
CREDITS
Time's Up feat. Krown
Produced by Alejandro "Silentjay" Abapo
Mixed by Jonwayne
Mastered by Satori
Director - Sanjay De Silva
Producer - Tessa Mansfield-Hung
1st AD - Jess Gaela
Production Manager - Awak Kongor
Production Assistant - Pia Harrington
Production Assistant - Kaspar Grosskopf
DOP - Max Walter
1st AC - Shawkat Husseini
1st AC - Monique Bettello
2nd AC/Data Wrangler - Cecelia Hedditch
BTS Stills - Abdul Yussef
Production Designer - Jose Pincheira
Art Assistant - Bianca Milani
Art Assistant - Imogen Walsh
Art Assistant - Celeste Veldeze
Set Builder - Stefan Polastri
Assistant Set Builder - Lou Mac
Additional Art Assistant - Folarin Joseph
Additional Art Assistant - Barathan Vidhyapathy
Additional Art Assistant - Nick Moon
Stylist - Ntombi Moyo
Styling Assistant - Kubra Psener
Styling and Art Assistant - Shanahbelle MacDonald
Makeup Artist - Chloe Rose
Make Up Assistant - Amelia Mills
Make Up Assistant - Inèz Deckers
Hair Stylist - Saka Hair Studio
Gaffer - Tommi Hacker
Best Person - Caitlin Bryan
Lighting Assistant - Darcy Tuppen
Lighting Assistant - Ash Woodward
Key Grip - Dan Mitton
Grip - Mark Brown
Safety Supervisor - Siros Niaros
Post Production House - The Editors
Post Production Supervisor - Charlotte Griffith
Editor - Leila Gaabi
Colourist - Fergus Rotherham
VFX Artist - Mikey Smith
Additional VFX - Sam McCarthy
Title Design & Animation - Priit Siimon
Special thanks:
Skylar Delphinus
Lukas White
FilmWorx Studios
Showtech
Gearhead
Vision House
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