GUESS and J Balvin collaborate for 'Colores' capsule collection

GUESS has rekindled its partnership with global music superstar J Balvin for the GUESS x J Balvin Colores capsule campaign collection. The vibrant collection has been inspired by the Colombian singer’s latest album, featuring an array of pieces for women and men and is introducing kids wear (a first for the artist).

Print and colour are at the heart of this collection, incorporating red, yellow, green, blue and purple tones, weaving J Balvin’s latest music venture into this fashion capsule. As well as bold colour, the prism and Colombia print are of huge importance and feature heavily through the collection. The prism print is a blend of the five colours in which the collection is designed around, while the Colombia print pay’s homage to J Balvin and of course, where the campaign was shot.

The women’s collection consists of 29 pieces ranging from crop tops, joggers, two-pieces and denim. The collection sits perfectly between comfort and style, accentuating fun and excitement with easy to wear pieces.

The men’s collection is a 50 piece set that mirrors the women’s collection. Keeping with the theme of colour, the collection highlights the tie dye, pattern and colour blocking seen in the women’s collection. It has a strong athleisure essence through the silhouettes of waterproof jackets and board shorts.

The exclusive kids wear collection consists of 21 limited edition pieces, mirroring both the men’s and women’s collection. Guess is also excited to announce that they plan to continue to reach the younger generation by expanding its limited edition kids offerings in future capsules.

The GUESS x J Balvin Colores capsule collection is available to buy now from guess.com.