Poppy Ajudha - Strong Womxn [Video]

South London based singer-songwriter Poppy Ajudha, releases her new single ‘Strong Womxn’ along with accompanying visuals, which she directed and shot herself.

Not allowing the current times of self isolation to stunt her creativity, Poppy Ajudha transforms her very own living room into an audition set, creating visuals that sees the 24-year old artist take on a number of different characters of womanhood. “Sometimes it feels like everyday is an audition,” explains Poppy on the visual. “We dress up, we dress down, we try hard... to look effortless, to look cool, to look intelligent, to look sexy, to be accepted, to be desirable, to rebel against being desirable. We over think every second of everyday, to be safe, to be heard, to not offend, to be successful, to be palatable, just to make it through to the next.”

A truly empowering song and visual, highlighting the pressures women go through on a daily basis. The message hit’s hard, there is no set mould to define a strong womxn. We are all different from the most girly or girls, to the androgynous individual that prefer’s not to be defined by their gender. Regardless of our appearance, identity and personal struggles we are all strong.

Check out the video for ‘Strong Womxn’ by Poppy Ajudha below and stream the track via Spotify.