Fashion Influencer sisters, Jasmine and Jennifer McKing

From DJ’s to dancers, art curators to editors, Kickers have selected a range of creatives who they see shaping their industries over the next 50 years. In response to the current climate thrown upon the creative industry and the appearance of headlines surrounding suggestions of ‘retraining’, Kickers worked closely with each creative to challenge the notion. Highlighting the importance of the individuality and originality of each trailblazer, the brand gained feedback on their education experience and how they developed their skill and talent since their days at school, challenging the traditional notion of success through ‘core subjects’.

Stylist and Founder of The Note to Self, Alize Demage

Since its founding days in 1970, Kickers footwear has influenced style trends in music and youth culture, becoming a classic staple uniform footwear choice within the British classroom. Taking influence from where you can find them most, Kickers embrace their classroom heritage, shooting their campaign in the style of a classic school portrait. Shot by renowned film photographer Rosie Matheson, the portraits aim to reflect the individual personality of each creative in an authentic style. The images showcase the groups varied skills and talents, highlighting the strength and power behind the UKs creative industry.

Creator and Director of OG Studios, Olivier Geraghty

Commune East and Institute of Digital Fashion Founder, Leanne Elliott Young

The Kickers Class of ’50 campaign includes creatives such as Leanne Elliot Young of Digital Institute of Fashion, singer Olivia Dean, BRICKS magazine founder Tori West, and Trippin World co-founder Kesang Ball. Not forgetting the talented team that made the campaign happen, from makeup artist Lauren Webster to Rosie Matheson herself. Kickers see’s this group as a ‘true celebration of homegrown talent’ featuring some of the most exciting creatives of the moment.

Kickers Class of ‘50

Alize Demage / Stylist and Founder of The Note to Self

Aria Shahrokhshahi / Documentary Photographer & Filmmaker

Bemi Shaw / Stylist

Connor Schofield / Lead Singer and Musician from JAWS

Conor Murgatroyd / Artist

Donnie Sunshine / DJ/ & Photographer

Flossie Hughes/ Model and Photo Assitant

Fred CC / DJ & Keep Hush

Freddy Masters / Keep Hush

Halima Olalemi / Art Director & Founder of the Ad Archives

Jack Stanley / Hypebeast UK Editor

James Brackenbury / Stain Studios Founder

Jason Vas / Founder of the Mannequin Collective

Joe Joiner / Director of Area Gen & Creative Director of Bricks Magazine

Jordan Schneider / Fashion Editor of The New Order

Joseph Prince / Creative Director

Junior Adesanya / Cremate London Founder

Kat Ambroziak / Freelance Stylist

Kesang / Co Founder of Trippin World

Lakwena / Artist

Lauren Webster / Make Up Artist

Leanne Elliott Young / Commune East and Institute of Digital Fashion Founder

Lewis Munro / Stylist

Lory Louves / Artist

Lottie Toon / Art Director

Louis Bever / Manchester Based Photographer

Manu Pillaui / Art Director of Meallic Inc

Mike Key / Production Manager of Liam Hodges, MAGNUS etc.

Milo Harley / Dukes Cupboard Co-Founder

Mukeni Nel / Ballet Dancer

Ned Membry / Dukes Cupboard Co-Founder

Ollie Olanipekun / Futurerimpose Founder

Ollie Rant / DJ and Producer

Olivia Dean / Singer

Olivier Geraghty / Creator and Director of OG Studios

Rene Matic / Contemp Artist

Rhiannon Barry / Stylist and Vintage Collector / Founder of Nintey Fly Wavey Garms

Rob Boyd / Designer of Soar Runner

Rosie Matheson / Photographer

Ryan Lanji / Founder of Hungama

Saskia Martindale / Set Designer

Shama Anwar / DJ

Shanu Walpita / Lecturer / Strategist

Sienna Who / Model

Jasmine and Jennifer McKing / Influencers

Skyler Myler / Pussy Palace Co-Founder & Actor

Stepphy Fung / Digital Designer

Taiba A. / Founder of Keash Agency

Tori West / Bricks Magazine Founder

Tyla / Founder of Black and ND

The Class of ’50 campaign launch sits alongside the unveiling of the exclusive Kickers 50th Anniversary Pack, made up of three limited edition styles. Available at kickers.com and select stockists. RRP £105.00.

CAMPAIGN CREDITS

Photographer - Rosie Matheson
Concept, Director & Casting - Harley James (@ Gung Ho)

Casting & Production - Sarah Winton & Daisy Long (@ Gung Ho)

Make-Up Artist - Lauren Webster

Photography Assistant - Flossie Hughes

A celebration of 50 creatives for Kickers 50th anniversary