Adekunle Gold - It Is What It Is [Video]

Afropop star Adekunle Gold offers his first single from his forthcoming album, ‘It Is What It Is’, featuring some wonderfully sung verses from his sister, Adekunbi Kosoko.

Written with a sense of calm that the title suggests, ‘It Is What It Is’ is a song about acceptance and embracing life as it stands. Tapping into Adekunle’s Nigerian roots and wise worldview, the release is tinged with a sense of the spiritual, with the track’s music video opening with the voice of Kosoko chanting in the style of traditional Yoruba praise poetry. She addresses Adekunle, instructing him to focus on his own path, with verses like,“Son of a warrior, you are a warrior / pay them no mind,” reflecting the inner-peace seeking sentiments of the single. After witnessing sweeping vistas of desert terrain, we arrive in a field near where Adekunle can be found, and we follow his journey from there. The song and video pairing are essentially a great concoction of thoughtful elements, including some stunning choreography and beautiful shots that really capture the light and thoughtful vibe of this hit.

Talking on the single, Adekunle reflects, "The truth about freedom is it is only found in clarity of self. I believe this song is about letting yourself be free from every other voice but the one guiding you internally."

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