Amber Mark - Worth It [Video]

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R&B rising-star Amber Mark unveils her first lead single of 2021, ‘Worth It’, a heartening bop selected from her forthcoming debut album that’ll drop later this year.

Following on from her fabulous vocal contribution to DJ Paul Woolford’s house track ‘HEAT’, New York based Amber Mark’s gifts latest single ‘Worth It’ along with a stunning video directed by Mark and Cara Stricker; the first in a five-part series chronicling a tale of self-love and acceptance. The metaphor-filled visual captures Mark in a scenic field of dreams, goddess-like and performing mesmerising choreography alongside dancer Niccolo Marcantonio. Lifted sky-high by its lively rhythms, gorgeous harmonies and empowering lyrics, ‘Worth It’ offers a burst of positive energy to brighten dancefloors and down days alike.

In the description for the single, Mark expands: “We are our own worst critics, and I feel at times we are the hardest on ourselves. I wrote this song as a mantra to myself in order to lift my spirits in situations where I feel worthless. Whether someone has put you down or you’ve done it to yourself this song is meant to help you pick yourself up again and remind you just how worthy you are of happiness.”

Lift yourself with Amber Mark’s ‘Worth It’, below:

CREDITS

Directed by Cara Stricker & Amber Mark

Dancer - Niccolo Marcantonio

Body Double - Michela Cobb

Production Company - Summercamp

Executive Producer - Sophia Rothbart

Producer - Jeremy Hartman

Cinematographer - Christopher Ripley

Assistant Director - Kevin Murphy

Production Designer - Brielle Hubert

Choreography - Morgan Grayned

Creative Consultant - Raoul Alejandre

Production Manager - Dorian Thomas

Production Coordinator - Xavier Taylor

Steadicam Operator - Kyler Jae

1st AC - Ryan Sax

2nd AC - Mateo Davis

Key Grip - Luke Poole

Best Boy - Gino Roberson

Art Assistant - Miles Mullen

Stylist - Ron Hartleben

Hair - Malcolm Robinson

Makeup - Dana Delaney

Editor - Travis Moore

Color - Sean Coleman

VFX - Jefferson Wenzel

Commissioner - Emily Sonnet

Behind The Scenes - Wendy Ngala

Label - EMI/PMR Records