Amber Mark - Worth It [Video]
R&B rising-star Amber Mark unveils her first lead single of 2021, ‘Worth It’, a heartening bop selected from her forthcoming debut album that’ll drop later this year.
Following on from her fabulous vocal contribution to DJ Paul Woolford’s house track ‘HEAT’, New York based Amber Mark’s gifts latest single ‘Worth It’ along with a stunning video directed by Mark and Cara Stricker; the first in a five-part series chronicling a tale of self-love and acceptance. The metaphor-filled visual captures Mark in a scenic field of dreams, goddess-like and performing mesmerising choreography alongside dancer Niccolo Marcantonio. Lifted sky-high by its lively rhythms, gorgeous harmonies and empowering lyrics, ‘Worth It’ offers a burst of positive energy to brighten dancefloors and down days alike.
In the description for the single, Mark expands: “We are our own worst critics, and I feel at times we are the hardest on ourselves. I wrote this song as a mantra to myself in order to lift my spirits in situations where I feel worthless. Whether someone has put you down or you’ve done it to yourself this song is meant to help you pick yourself up again and remind you just how worthy you are of happiness.”
Lift yourself with Amber Mark’s ‘Worth It’, below:
CREDITS
Directed by Cara Stricker & Amber Mark
Dancer - Niccolo Marcantonio
Body Double - Michela Cobb
Production Company - Summercamp
Executive Producer - Sophia Rothbart
Producer - Jeremy Hartman
Cinematographer - Christopher Ripley
Assistant Director - Kevin Murphy
Production Designer - Brielle Hubert
Choreography - Morgan Grayned
Creative Consultant - Raoul Alejandre
Production Manager - Dorian Thomas
Production Coordinator - Xavier Taylor
Steadicam Operator - Kyler Jae
1st AC - Ryan Sax
2nd AC - Mateo Davis
Key Grip - Luke Poole
Best Boy - Gino Roberson
Art Assistant - Miles Mullen
Stylist - Ron Hartleben
Hair - Malcolm Robinson
Makeup - Dana Delaney
Editor - Travis Moore
Color - Sean Coleman
VFX - Jefferson Wenzel
Commissioner - Emily Sonnet
Behind The Scenes - Wendy Ngala
Label - EMI/PMR Records