Piers James - Mass Appeal [Video]

Acclaimed up-coming UK rapper and producer Piers James unleashes 'Mass Appeal', a confident cut from his forthcoming EP, 'A Dying Breed Part II'.

The exciting London artist’s latest effort 'Mass Appeal' is an infectious offering that drops alongside a Barbados-based music video, featuring handy cam footage of James paying homage to his Bajan heritage in style - soaking up rays and good vibes amid stunning island scenery. Produced by Atlanta’s Quentin Miller (known for his work with Drake), the sizzling release highlights the artist’s pride in his authenticity and his drive to become something of a musical trailblazer.

Speaking on ‘Mass Appeal’, Piers reflects, "I never really felt the need to fit into the mould of what's popular to be successful. I grew up listening to Grime & Hip Hop and one of my favourite groups who inspired me was 'Gangstarr' so when I say "Never been a Gangster but I got a Mass Appeal" that's me paying homage to my past inspirations whilst always striving to champion a new wave."

Following on from his brilliant, genre-melding 2020 EP ‘A Dying Breed Part I’, Piers’ forthcoming project is unquestionably one to watch out for. The official release date may still be pending - but we’ll be ready!

Make sure you check out Piers James below: