JVCK JAMES - No Drama [Video]

UK rising star JVCK JAMES channels old school R&B in new single ‘No Drama’.

The freshly released single comes from the artist’s upcoming EP 'Joyride', slated for release on March 12 2021. Its stylish video, directed by Fenn O'Meally who’s previously worked with Jorja Smith, Wu-Tang, Stormzy oozes with slick sensuality that we love to see! Take it from JAMES himself, who says:

"This new single embodies everything I loved about the 90s R&B era. From the iconic imagery, to the grouped choreo. Back in the day, I would mirror dance routines from my favourite music videos on MTV, wishing one day to be able create my own stamp on the genre! R&B is really all about the feeling, being able to translate that over with your voice, lacing it with harmonies (my favourite part) and then embodying that emotion through style and movement. Feeling truly blessed to be able to finally kick start this era with the track I've probably spun the most out of all my records!"

Make time to check out the up-and-coming star and watch ‘No Drama’ below: 

CREDITS

Director - Fenn O’meally

Cinematography - Molly Manning Walker

Producer - Smuggler

Executive Producer - Elizabeth Doonan

Producer - Lucy Bradley

Production Manager - Precious Mahaga

Production Assistant - Gaaron Clarke

Art Assistant - Steph Pollard

Art Assistant - Georgia Fairman

Stylist - Lauren Groves

Wardrobe Assistant - Kornelia Lukaszewicz

Production Designer - Max Randall

Art Director - Nina Hannemann