pgLang for Calvin Klein: A Series of short films by Dave Free

With a diverse and exciting cast including Baby Keem, Brent Faiyaz, Travis Bennett, Ryan Destiny, Keith Powers, Amber Wagner, Mecca Allah and Exavier this is PgLang’s first steps into the fashion industry. Conceptualised, written, cast and directed by Dave Free at pgLang in LA, each film focuses on creativity and optimism. Aiming to produce humorous, inspiring and relatable advertising throughout the fashion industry, starting with Calvin Klein. With the ethos of creating “language for the people that can’t find the words to express how they feel,” pgLang aims to communicate this generation’s creative language with attention to the experiences that connect us all.

Showcased on billboards spanning from West Hollywood, Los Angeles to New York, the connection Calvin Klein has to culture through it’s design reflects the ethos and creative expression of pgLang. Featuring movement artists, singer songwriters, actors and vloggers, all short films can be viewed on YouTube here.

The partnership’s creative process can be found via the pgLang Instagram page.