Introducing Aligne... Affordable, stylish and sustainable staples for your wardrobe

When we talk about sustainable fashion and new, truly sustainable brands, there’s still the stigma that what we actually mean is expensive, hard to find and often a little bland. If you’re nodding your head in disappointing agreement while reading, then stop right there because it’s no longer the case. Recently launched brand Aligne is here to take all your sustainable vs stylish vs affordable problems away!

Aligne’s aim is to challenge the conception that sustainable fashion products need to be more expensive than regularly sourced items. Claiming to sit amongst brands such as Frankie Shop, Other Stories and Arket with their price point while ensuring the collections are as sustainable as possible.

While Aligne sits amongst these brands with their price point, they do so also with their style and quality, must-have pieces.  Filling your wardrobe with staple, live-in pieces will be easy as Aligne has a range of cable knit jumpers, heavenly loose fitting trousers and dare to be a cool girl dresses.

What’s more, while your wardrobe will be full of everyday pieces, Aligne also has some truly stand out looks. A zebra print staple is loud throughout the collection in neon and bright colours coming in various forms of a shift dress, a long sleeved blouse and a dreamy ruffled skirt. Ditsy floral print dresses, rust coloured satin skirts and colourful outerwear also has us ready to update our wardrobe and never change.

Dalbir Bains, founder of Aligne has worked in the retail industry for over twenty years and cannot see why sustainable products within high street brands are always at a higher price point. Challenging this, Aligne’s price points fall at £30 for t-shirts and up to £200 for coats; well within their contemporary’s price range and largely accessible for quality, sustainable pieces.

Visit aligne.co to see more and shop the current collection.