syd B - RITF [Video]

Contemporary R&B singer-songwriter syd B delivers yet another sultry offering, filled with intent and emotion with the release of her latest single ‘RITF.’ An acronym for ‘Run In The Family’, the LA based artist shares a vulnerable insight into the complexities of family structures and the dynamics that end up shaping who we become as individuals.

It’s no secret that the more you know someone, the more you tend to dislike their habits however, unknowing to the very fact that we may also be just like them. "This one was really hard to write,” shares syd B in a statement about the single. “Coming into adulthood can be a rocky transition. I think being raised as an only child forced me to see family relationships in a more complex way, because I never really had another little person to talk about shit to. But there comes a time when you and your parents start to see eye-to-eye as adults, and the parent-child roles become a bit blurred. You start to see them as whole instead of as superheroes. You start to realize how similar, yet different you are from them, which scared me. Family is everything to me. You learn so much, if not everything, from them. It’s something concrete that never goes away, but it can also be the main source for trauma.”

Check out the official video for ‘RITF’ by syd B, which was directed, shot, & edited by Clyde Munroe: