GAÏA GAÏA... The premium casual wear brand you need to know about

Launched in July 2020, GAÏA GAÏA is a womenswear brand perfectly blending street wear comfort with effortless luxury. Created by Zoe and Quince Karssen, the brand is all about laid-back sensibility and is inspired by women with a strong sense of style.

The collection features staple pieces that you’ll be wearing time after time. Focusing on freedom and true expression, the brand aims to offer customers something a little different, a little special when it comes to casual wear. The collection is made to not only look luxurious but feel premium too. Crafted from only the best materials and with a strong focus on fit and fabric, the brand aims for the pieces to work effortlessly alongside the customers’ already loved pieces.

Zoe Karssen stated that, “GAÏA GAÏA is a non seasonal brand, we only produce and release garments that we can be truly passionate about.” With many brands creating quick and cheap options at the moment, GAÏA GAÏA stands out for offering a conscious approach to the future of premium casual wear. The idea of investing in a piece to last is growing, and those who are looking for a more considered and conscious purchase are the ones that this brand and collection is aimed at. Manufactured in European factories, each item is produced in limited quantities with high quality organic cotton.

Curated for the effortlessly cool or for those who want it, the collection includes sweatshirts with premium taping, matching sweat pant sets, t-shirts and graphic baseball caps. Inspired by art and pop culture, the imagery and embroidery gives the collection and playful lightheartedness while the relaxed silhouettes embody chic and luxury style.

Prices start from £50 - £172, visit the official GAÏA GAÏA website and follow the brand on Instagram.