Sami, the nature inspired jewellery brand made to sparkle ethically

Designed in London and handcrafted in Jaipur, India, Sami is an ethical jewellery brand. Partnering with workshops that follow fair trade practises, Sami is a brand that supports traditional Indian craftsmanship, making jewellery that’s unique and one of a kind.

Inspired by plants, animals, landscapes and the designer's Indian culture, each piece pays homage to an area or creature, such as the Namib desert or the crabs found on beaches. The collection is a celebration of colour and texture.

Kekada Ring (£175): Kekada translates to ‘Crab’ in Hindi, and is inspired by the plants and creatures that live amongst the sandy beaches. This ring is handcrafted from chrome diopside, pearl, green cubic zirconia and gold-plated silver.

Namib Earrings (£85): These earrings are inspired by the Namib desert in Namibia, with it's beautiful sandy ridges, and bright blue sea and sky. They are handcrafted from gold-plated silver, blue cubic zirconia and clear cubic zirconia.

The brand's aim is for customers to feel great aesthetically but also on a deeper, more personal level through careful use of specific colours and stone properties.

Hathi Earrings (£135): Hathi translates to ‘Elephant’ in Gujarati. This piece is inspired by an Indian family heirloom piece passed down from the designer’s Grandmother. Elephants play a huge role in many cultures, representing good luck, loyalty and wisdom. These handcrafted gold-plated sculptural hoops are dotted with blue sapphire.

Sami jewellery donates 10% from each piece sold to the charity Future Hope, helping to provide a classroom education for children living in slums and on the streets across India.

To purchase pieces from the new Sami Jewellery Animal Gemstone range, visit Ethical Stores Ethical Me.