LVMH Prize Finalist Ahluwalia SS20 collection is now available at Browns and more

British Indian and Nigerian Fashion Designer and Author, Priya Ahluwalia, last week announced that her Ahluwalia spring / summer 2020 collection is now available in an array of highlight fashion retailers across the globe. London based fashion boutique Browns being one of them, along with progressive Hackney, London based concept store LN-CC, Korean concept store Addicted Seoul and Tokyo based men's concept stores N id and NUBIAN. The collection is also expected to become available soon at SSENSE and Matches.

The LVMH Prize Finalist takes elements from her dual Indian-Nigerian heritage and London roots, to explore the life of vintage and dead stock clothing, then implementing textile techniques to give them new life. Sustainability is at the forefront of all Ahluwalia designs, focusing on the creation of unique forward-thinking garments for the modern man, using responsible sourcing and manufacturing techniques.

For SS20 we see how the designer plays with texture, fabric manipulation, panelling and colour tones to create the high end luxury street style look for her customer. Ahluwalia is a bold yet fresh offering for the versatile man keen to experiment and also stand out from the crowd, with a consciousness for sustainability.

Here’s a look back over the SS20 collection, Ahluwalia’s first independent presentation inspired by her archive of family photos and their inclination to rave in the 90’s.